Yoto sponsors Carnegie Greenaway Awards

CILIP, the charity that manages the Carnegie and Kate Greenaway Children’s Book Awards, has agreed a three-year partnership with Yoto, the screen-free audio platform for children. Together, they will work to increase the visibility, profile and reach of the Awards to inspire and empower a new generation of readers.

This year’s Awards will be re-named the Yoto Carnegie Greenaway Awards 2022 with immediate effect, ahead of the longlist announcement on 16 February.

The independent nomination and judging process for the Medals, which is uniquely carried out by librarians across the UK, remains the same. CILIP will continue working in partnership with the Awards’ existing sponsors including Peters, the official book supplier, and ALCS.

Nicholas Poole, chief executive of CILIP, says: “We are hugely excited by our new relationship with Yoto, an innovative partner who shares our mission of inspiring and empowering a new generation of readers. Its support, along with that of our existing valued partners, ensures the long-term viability of the Awards and will enable us to increase their profile and visibility. Thanks to its involvement, the Yoto Carnegie Greenaway Awards – and the brilliant partners, librarians, publishers, authors, illustrators and retailers that we work with – will be able to engage and include more young people in reading the best books for pleasure.

“Yoto’s aim of putting kids in control chimes perfectly with the ambitions we have to further develop our Awards shadowing scheme and provide more opportunities for all children and young people to choose and access their favourite books from those selected by our librarian judges each year.”

“Yoto is dedicated to inspiring creativity and imagination in children,” adds Ben Drury, co-founder and CEO of Yoto. “We are passionate about bringing the very best in children’s books to the widest audience through audio. We are hugely excited to be embarking on this new long-term partnership with CILIP where through the Yoto Carnegie Greenaway Awards we can celebrate the greatest children’s authors and illustrators being published each year. Yoto is thrilled to be associated with the most prestigious children’s books awards in the UK, and we look forward to helping ensure even more children can reap the benefits of the best books available.”

As part of the partnership, Yoto will work with publishers to access audio rights of the selected shortlist titles to create audio content for promotion through POS for retail, libraries and schools. Such a move means the best children’s books can reach an even broader audience to inspire and instil a love of reading across the UK.

Yoto is an audio platform that introduces children to a world of stories, music, educational activities, sound effects, podcasts and radio. Founders Ben Drury and Filip Denker were inspired by Montessori principles to create a screen-free audio device that kids could safely control themselves. The Yoto Player was listed as one of Time’s Best Inventions of the Year 2020.

Yoto’s platform features original content alongside audio licensed and co-created with partners including PRH, Macmillan, Sony, Disney, LEGO, Roald Dahl Story Company, HarperCollins, Hachette, Bonnier and Scholastic. In 2021, it partnered with the Puffin World of Stories initiative donating 90 Yoto Players, Card Cases and Card Sets to primary schools across the country.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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