Character Options adds new properties to its Eco Plush collection

Character Options’ 100 per cent recyclable range of licensed plush is the next sustainable chapter for its eco-conscious product offering. Following the successful launch of Peppa Pig Eco Plush in 2021, Character Options showcased the extended range at London Toy Fair 2022, including super-soft eight-inch characters from the worlds of CoComelon, Blippi, Barney, Teletubbies and My Little Pony.

Suitable from 18 months, the collection is made entirely from recycled materials, including the fabric, filling, and thread, and is displayed within an FSC-certified platform box. With a bespoke packaging style guide and green leaf emblem stitched onto each toy, parents and gift buyers will be able to quickly identify these toys as eco-conscious options.

Speaking of the launch, Mark Hunt, Character Options’ Marketing Director, said: “Character Options, like most toy companies worldwide, is having to work to reduce its environmental impact by reducing waste and building more sustainable materials into packaging and products. Post COVID, the demand for sustainable toys will grow and is set to become a fundamental part of the industry going forward.

“Our Eco Plush is the next evolution of that journey. By blending classic and trending brands wrapped up in a bespoke style guide, we aim to become the destination for collectable licensed eco soft toys, with dedicated retail space for the category that sits outside of the core toy licence.

“With six new preschool properties to add to the collection for SS22, and a significant amount of PR and digital support for the range, we are confident that this collection can drive significant volume this year.”

For more information, call 0161 633 9800 or email

TOY FAIR: Get ready to wobble with Weebles on the Character Options stand


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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