Rainbow Designs debuts fun-packed Adventures of Paddington playsets

Rainbow Designs has introduced some new autumn additions to its popular Adventures of Paddington preschool toy range.

Based on the award-winning TV series, The Adventures of Paddington toy range has gone from strength to strength since its launch, and later this year three new playsets will join the line-up: Paddington’s Campervan Bessie, Paddington’s Football Set (in time for the FIFA World cup) and The Treehouse, where Paddington and his friends like to plan their next exciting adventure.

The three new playsets will join the Rescue Set with Dr Paddington and Pigeonton, the Play Bus with two Paddington figures including Paddington as a bus conductor, and the Multi Figure Set, which includes the dynamic duo Paddington and Jonathan.

Alys Dawson, Director of Product, Creative and Marketing Services at Rainbow Designs, and her team are responsible for the innovation and play factor in these new lines and believe that these new Playsets are just what little fans of Paddington are looking for.

“The launch of the Rescue Set and Multi Figure pack last autumn proved great additions to the range and the new sets incorporate a huge amount of playability,” says Alys. “They focus on providing children not only with a theme and setting to encourage imaginative play, but also replicate what they see on screen, allowing them to role play, along with extra fun accessories, like slides and secret hiding places to spark their curious minds. For example, The Paddington Campervan Set offers space for four characters, as well as music, sounds, a removable roof and picnic accessories including Paddington’s marmalade sandwiches.”

The Adventures of Paddington range also features a series of cuddly soft toys, including a super-cuddly Deluxe Paddington Soft Toy with removable coat for extra play value, and a Talking Paddington, which won the Editor’s Choice Award at Toy Fair this year, that says five of Paddington’s much-loved phrases, such as ‘Where’s my marmalade sandwich?’.

Rainbow Designs will be showcasing an abundance of high-profile brand collections, including over 50 new additions to its licensed portfolio, at Spring Fair, 6–9 February, NEC Birmingham, Hall 3, stand M10-N11.




About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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