PLAYMOBIL reveals 5-year sustainability plan and Discover the Planet range

Horst Brandstätter Group, owners of the PLAYMOBIL and LECHUZA brands, has set itself ambitious corporate sustainability goals.

By 2027, the group of companies is to be climate-neutral and responsible for zero greenhouse gas emissions. The Group is already involved in off-shore wind parks and is to invest around 50 million euros in climate protection in the coming years. By 2030, business models are to be “as circular as possible”.

“With a wide range of activities, we are supporting the reduction of global emissions and thus also the goals of the Paris Agreement to limit global warming to well below two degrees Celsius,” says Steffen Höpfner, CEO of the Horst Brandstätter Group.

The 2022 product offering highlights how the PLAYMOBIL business unit is already acting sustainably as of today. The Discover the Planet range, which will be launched in July this year, consists on average of 80 percent sustainable materials made up of post-consumer recycled materials and bio-based plastics; a large proportion consists of recyclate obtained from discarded refrigerators.

The colourful play world of Discover the Planet symbolises growing up in a world where animals and nature are valued and protected. Plenty of fun is guaranteed when playing with, learning about and collecting the various PLAYMOBIL figures of animals from around the world. The products invite children to discover the Amazon rainforest, which is vital to our ecosystem.

Packaging of the figures and animals is made from nearly 100 percent recycled cardboard, and building instructions consist of 100 percent recycled paper.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

Thomas & Friends launches International Friendship Day Awards – with a little help from Aston Merrygold

One of the nation’s favourite celebrity dads – singer and musician Aston Merrygold – has …