New appointments and a senior sales promotion for Simba Smoby Toys UK

Simba Smoby Toys UK has announced the promotion of Sabine Dix to the role of Head of Sales, as well as the appointment of Claire Hodgson as National Account Manager and Rebecca Galligan as Marketing Consultant.

Sabine previously held the position of Senior National Account Manager and has been instrumental to the growth of the business, particularly the online and grocery channels, as well as the company’s national accounts. This, together with two decades of experience gained at Spin Master, Tomy, MGA, Trends and Theo Klein, will be invaluable to Sabine in her new role, which now includes day-to-day management of the sales team.

Claire Hodgson joined the team in January as National Account Manager, supporting the company’s online customers. She brings with her more than 20 years of experience in toy and nursery industry sales, having most recently held roles with Spin Master and MGA Entertainment.

The company has also confirmed the appointment of Rebecca Galligan as Marketing Consultant. Rebecca brings with her a great deal of experience in marketing, brand strategy and franchise management, including senior marketing roles during a 14-year career at Mattel.

Speaking of the changes within the team, Martin Whittaker, Managing Director at Simba Smoby Toys UK, says: “These new appointments are a great start for the sales and marketing teams. Sabine’s promotion and the additions to the team reflect the growth in the business and are just the first step to what we expect to be an exciting year ahead for the company.

“At London Toy Fair our 2022 portfolio was not only met with enthusiasm, but we also won a Hero Toy award for our B-Kind Dolls. The additional team members will certainly be needed to meet demand for our ranges, and it’ll be great to see what we can achieve between us this year!”

To contact the Simba Smoby Toys UK team, email or call 01620 674 778.

TOY FAIR PREVIEW I Simba Smoby Toys UK presents new doll line B-Kind, plus outdoor toys and more

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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