ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Hot off the win of a Hero Toy Award at London Toy Fair, Flair has unveiled its plans for groundbreaking new doll brand Unique Eyes.
A first of their kind, the dolls have “magical” eyes that follow the gaze of those observing them. There are three core characters to collect, each featuring mesmerising eyes as well as long, brushable hair, fun and distinctive styling, and realistic bodies that allow them to stand alone.
A comprehensive marketing plan is in place for the collection, including TV advertising from late March, kids’ press, YouTube, parental influencer and TikTok campaigns. Autumn 2022 will see the launch of some exciting range extensions, when children will be able to add the Beauty Day Playset and Fun Ride Scooter with Exclusive Doll to their collections.
Speaking of the company’s plans for Unique Eyes, Iulia Toader, Marketing Manager, Flair GP, said: “No expense has been spared in the development and production of Unique Eyes. Great investment has gone into ensuring the quality of these dolls and their outfits, and everyone who’s seen them has been so impressed by their stunningly unique eyes that follow the gaze of anyone looking at them and make these dolls so special, as well as their long and voluminous hair. With all this and the strength of the marketing campaign from the point of launch, we expect these dolls to continue achieving the same level of success that has begun with their Toy Fair award win.”
For more information, call the Flair GP team on 0208 643 0320 or email sales@flairplc.co.uk.
