Kids, parents and family research specialist The Insights Family has launched its annual Industry Voice Survey to identify industry professionals’ perceptions of the industry, how it is evolving and some of the biggest challenges and opportunities that companies collectively face.
Following the survey, the company’s in-house market experts will produce a report investigating the confidence levels of industry professionals, as well as their thoughts and opinions on the current market, in order to facilitate a wider conversation in the industry.
The uncertainty in 2021 has in many ways sped up a number of industry challenges and opportunities, such as driving more digital innovation and seeing brands look to increase their direct-to-consumer business. This has seen many industries go through significant disruption and transformation in a short period of time.
Last year’s survey revealed that the kids, parents and family ecosystems were the most fragmented they have ever been, with 9 out of 10 businesses agreeing that the landscape had fundamentally changed, and 69% of respondents saying that the degree of change was unparalleled. This was reflected by the finding that only 6% of businesses believe they have a sufficient understanding of their own market.
By identifying these key attitudes, the Industry Voice Survey aims to paint a picture of the biggest issues and concerns amongst market leaders.
Nick Richardson, Founder & CEO of The Insights People, says: “There is no doubt that all aspects of the kids and family industry are going through significant and fundamental changes. In collaboration with several key associations and partners, we will once again be launching our Industry Voice Survey – which gauges industry professional’s confidence and outlook.
“Not only is this the only 360 perspective report of its kind, but it provides an unrivalled foundation for businesses to base their advertising, marketing, licensing and content strategies upon as they plan for the future.
“I’d like to thank you in advance for taking part.”
All individuals who complete the five-minute survey will receive a complimentary copy of the Industry Voice Report, as well as a copy of the 2022 Future Forecast. There are also five chances to win a luxury hamper, produced by Fortnum & Mason.
To complete the survey, visit: http://try.theinsightsfamily.com/industry-survey