Just Play creates new entertainment content division

Just Play, the global consumer products company behind several best-selling toy lines including Blue’s Clues & You!, CoComelon, Disney Doorables, and Slinky, announced today the launch of a new entertainment division focused on the creation of new and original IP through content and gaming, and the appointment of Stone Newman as the company’s inaugural Chief Content Officer. 

Newman will oversee the creation of original content to be distributed across a broad range of platforms where kids consume media today. The new division, Just Play Entertainment & Gaming, will also serve as an internal creative resource to be utilised to support the existing Just Play business through the creation of compelling content and partnerships.

Just Play Co-Presidents Charlie Emby and Geoffrey Greenberg jointly stated: “We are thrilled to welcome a seasoned executive like Stone to lead our new content division as we look to the next chapter of growth for Just Play in creating our own IP.”

“I have always admired and respected Just Play as a company and especially Charlie and Geoffrey, and I am honoured to have the opportunity to help them build meaningful franchises for kids through content, gaming, and live entertainment,” says Newman.

Prior to joining Just Play, Newman was Chief Revenue Officer for pocket.watch where he helped lead the creation of the Ryan’s World brand. Under his leadership, the Ryan Toy’s Review YouTube channel evolved into the Ryan’s World brand, becoming a household name around the world amassing over US $1 billion in retail sales.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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