Toy Trust Media Auction breaks £1million mark

The BTHA has announced that the 2022 Toy Trust Media Auction has raised a fantastic £77,550 during Toy Fair 2022 and has now raised £1,072,390 since the auction has taken place at Toy Fair.

The auction sees airtime and printed media slots generously donated by leading online, print and trade journals – while major retailers also added valuable promotional slots in their catalogues, resulting in £100,000+ of media space to bid for.

The Media Auction has been live throughout Toy Fair since 2009, with final bids being placed via auction boards which remained on display in the BTHA Member’s Lounge on the Upper Gallery of Olympia.

Details of the winning bids can be viewed on the Toy Trust Media Auction page by clicking here.

Toy Trust Committee Chairman Graham Canning commented: “Our thanks go to the Toy Trust’s generous media partners and toy companies for their incredible support over many years, as well as Havas Entertainment’s Jeff Taylor for his hard work and dedication in securing media items. I’d also like to thank my industry colleagues for their generous bids this year which has got our 2022 fundraising off to a magnificent start and will help us in our quest to continue to support UK based children’s charities this year.”

The Toy Trust spreads much-needed cheer

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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