PlayMonster kicks off 2022 with significant investment and new CEO

PlayMonster is launching into 2022 with fresh capital from global private markets firms Adams Street Partners and H.I.G Capital and the promotion of Tim Kilpin, former PlayMonster President, to CEO. Kilpin replaces former CEO Bob Wann, who is retiring from the company.

Bill Sacher, Partner, Adams Street, said: “PlayMonster has gained the trust of countless families with their iconic toys and games, and nearly 40 years of rich company history. We believe in the PlayMonster vision, leadership and values, and we’re eager to support the company’s growth.”

Tim Kilpin, CEO at PlayMonster, said: “Our relationship with Adams Street and H.I.G Capital greatly accelerates our goal to become one of the industry’s top global toy companies, and echoes our steadfast dedication to delivering great play experiences for consumers. We’re eager to work with two firms that share our vision and values and have what it takes to create magic in 2022.”

As CEO, Kilpin will focus on expanding and accelerating PlayMonster’s strong retail relationships, product innovation, brand development, licensing and international expansion. PlayMonster is currently preparing to bring Hasbro’s beloved Playskool brands to a new generation of parents, coming hot on the heels of several major brand launches in 2021 ‒ including Koosh, Spirograph Animator and THINGS…Schitt’s Creek Edition and the acquisition of award-winning crafting company, Ann Williams Group.

Before joining PlayMonster, Kilpin served as President and CEO of Activision Blizzard’s Consumer Products business, and President and Chief Commercial Officer for Mattel, Inc. In addition to various senior roles at both Mattel and Disney, Kilpin has served on the Boards of Build-A-Bear Workshop, the Make-A-Wish International Foundation, and the Children Affected by AIDS Foundation; he is also a Board and Executive Committee member of the Toy Association.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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