TOY FAIR: Smart Zone launches diverse doll range Ebony’s Circle of Friends

Smart Zone (HK) has announced the launch of a new diverse doll range, available from September 2022. The Ebony’s Circle of Friends doll collection is part of the famous Kenya dolls brand. Established in 1990 to celebrate the many shades of black skin, Kenya paved the way for African American dolls by being the first with a television advertisement.

Kenya’s big sister Ebony and her friends come dressed in trendy fashions. Ebony has long beautiful natural curls and comes with her own brush for hours of hair-styling fun.

Ebony’s Circle of Friends includes her Asian friend, Keiko, her Middle Eastern friend Zarah, Her Latina friend Korina and her Caucasian friend Karlee.

Ebony’s Circle of Friends will be available in three sizes: 11.5-inch fashion doll, 16-inch and as a styling head.

SmartZone will support the Ebony’s Circle of Friends brand with social media, PR and influencer campaigns activated through the year, raising awareness and building fans of the new toy brand.

Smart Zone (HK) are at stand UL 142 at London Toy Fair, Olympia, 26 and 27 January. For more information about Smart Zone, contact 
Bob Pagano, VP International Sales & Marketing,


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

Check Also

LEGO and Hasbro unite for first time for Transformers collab

The LEGO Group and Hasbro have united for the first time to bring the iconic …