TOY FAIR: A year of milestone birthdays for Basic Fun! brands

Basic Fun! is celebrating a trio of anniversaries at London Toy Fair, with Care Bears, Tonka and K’NEX all marking big birthdays in 2022.

Care Bears are turning 40 this year, and to mark the occasion, master toy partner Basic Fun! is inviting fans to take a trip down memory lane with its Care Bears plush collection. The range, which already includes a host of favourite characters, will see the addition of three new Bears in 2022:

  • The first bear to exist in the kingdom of Care-a-Lot, special commemorative bear Care-a-Lot comes with an authenticity certificate, digital content that is only available with her, and added sparkle.
  • Also launching for 2022 is Dream Bright Bear, the most optimistic Care Bear of all; promoting self-belief, she encourages her friends to follow their dreams.
  • Finally, there’s I Care Bear, an advocate for going greener. Made from recycled materials, she comes in a blue and green colourway to resemble the Earth and features a cute belly badge carrying a cool nod to the environment.

Tonka is celebrating its 75th anniversary, and there is a truck-load of fun to be had with the Tonka toy collection. To mark the brand’s big birthday, the firm is launching a Special Edition Mighty Tonka Truck. Aimed at kids and collectors alike, the Commemorative 1968 Tonka Dump Truck, with its unique colour and design, comes wrapped in special-edition packaging, with the brand’s story synopsis detailed on the side. Also on show is the all-new Tonka Mighty Monster RC, which marks the introduction of Tonka’s first RC made with real steel and 4WD monster action.

Basic Fun! is also commemorating 30 years of K’NEX, with the rollout of some really exciting developments to help ensure the brand’s continued success. The team has reintroduced Amazing 8 Roller Coaster in the new K’NEX Thrill Rides collection. There is also a multi-build sub-segment to discover, K’NEX Classics, as well as the all-new build and battle range.

Speaking of the trio of anniversaries, Holly Lackey, Head of Marketing, Basic Fun UK! says: “This year is a big one for Basic Fun! and this trio of birthdays demonstrates the strength of our brand portfolio. Many generations have grown up with the Care Bears, Tonka and K’NEX, and it’s our job to continue delivering a portfolio that will keep the magic of these brands alive for a new generation to enjoy.

“In 2022, we want to not only celebrate the history of Care Bears, Tonka and K’NEX, but also the future of these collections. For us, this means exciting new launches across the portfolio, as well as memorable campaigns to ensure the brands’ birthdays and their new launches do not go unmissed!”

Basic Fun! is at stand D11 at London Toy Fair, Olympia, from 25–27 January. 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

John Whaite fronts brand-new audio baking collection from Yoto

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player and …