ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
ENGINO has announced that Christopher Watts will join them with immediate effect to lead sales in the UK & Ireland. He will also have strategic input across all international markets for the company.
Christopher is a 30-year toy industry veteran, having held senior UK and International roles at Meccano, Playmobil, Corgi, Epoch and, most recently, Click Distribution.
The ENGINO TOY SYSTEM comprises a system of multi-faceted rods and connectors that share some unique geometrical features that allow connectivity up to six sides simultaneously, offering unique opportunities for creation for both children and adults.
Founded in 2004 by Costas Sisamos, ENGINO is one of the fastest-growing companies in the STEM and robotics fields and one of the very few in the industry that has invested significantly to establish a European fully automated factory, introducing vertical integration, from conception to manufacturing and retail.
Costas Sisamos commented: “Christopher has joined Engino at an exciting time, we’re investing significantly in new product and continuing to expand into new markets. Our support in the UK from both retail and the education channels has been very encouraging and with the experience that Christopher brings to his new role as VP Sales, it will ensure our continued momentum and ongoing support for the omnichannel appeal of the STEM-focused product ranges.
“In establishing the UK subsidiary we will have a distribution hub and sales / marketing team to support both our retail and education sector partners.”
Christopher added: “I’m thrilled to be joining the company at this point of its evolution, with the growing emphasis on STEM learning within the education curriculum, and Engino’s range focused on products that deliver true STEM content to match in a fun and engaging way.”
Christopher can be contacted at c.watts@engino.com or +44 (0)7764 583468
