Due for launch in stores imminently, Recyclings from Vivid Goliath Group and Headstart have already racked up 1.2 million views on their YouTube channel.
The channel will continue to expand online and showcase a mixture of music videos and animated comedy shorts, the latest video answering the age-old question; does pineapple belong on pizza? The content will allow kids to learn more about their Recyclings characters and their personalities with new content landing every month.
The world’s first collectible to be made from recycled plastic is hitting shelves now with a comprehensive marketing campaign launching in February with a full range TVC across key kids’ channels to introduce them to the fun and eco-friendly ethos of the brand.
Recyclings will also be talking to kids on their favourite games and apps, while the parent influencer network will showcase the products with creative content across social media sites.
Chloe Burrowes, Senior Brand Manager, says: “We couldn’t ask for a better first reaction to the Recyclings range. It’s clear that the collectible fun and sustainable message is already resonating, and we’re ready to bring our message to wider audiences with our launch marketing campaign. Whether consumers are watching our TV commercial, exploring our Youtube channel (and catchy earworms to match!) or engaging with an influencer’s review on Instagram – they will definitely be aware of the world of Recyclings!”
Recyclings are made from 70% recycled plastic, with each Recycling saving five bottle caps* from landfill.
From Dumplings to Dragons, Hotdogs to Handbags, Popcorn to Pandas, there are over 90 Recyclings to collect in the first season. Limited-edition Recyclings – Glittery Shooting Star, Golden Treasure Chest or Glowing Ghost – are also available to make to collecting even more exciting.
*Average based on weight
Vivid Goliath will be at Stand B70 at London Toy Fair, Olympia, January 25–27.