TOY FAIR PREVIEW: Exciting new lines from Basic Fun!

Visitors are invited to step onto the Basic Fun! stand at the London Toy Fair for a splattering of celebrations, as the team marks Care Bears’ 40th year, Tonka’s 75th anniversary and 30 years of K’Nex.

The team promises there will be some big reveals, too, with new IPs to be showcased, including the unmissable Candy Pop! and Misfittens.

Candy Pop! is a cool, candy-themed collectable range that promises fun, interactive play and a sweet surprise reveal with each pop. Wrapped up in these sweet-inspired capsules is an adorable, collectable character, stickers and a mini colouring sheet. With 14 initial styles to collect, and more to come, this is a brand where longevity is assured.

Misfittens is the next soft, plush collectable craze to come from Basic Fun! Launching for AW22, this hilarious, surprise-reveal range of misfitting kittens is based on the internet sensation #IfitsIsits. Misfittens come squished inside an assortment of packs, including a cereal box, crisp tube and more! Rescue the misfitting Misfittens and these fluffy friends will double in size.

Plus, there is a truck-load of fun to be had with Basic Fun!’s Tonka collection. With the brand celebrating 75 years, the firm is launching two Special Edition Mighty Tonka Trucks for 2022. Both Trucks feature a 75th anniversary logo. Plus, the monster fun continues into summer, with the launch of the Mighty Monster RC – Tonka’s first RC made with steel and four-in-one monster action.

With Care Bears celebrating its 40th anniversary this year, the brand is to launch a special commemorative bear: Care-a-Lot. She comes with an authenticity certificate and digital content that is only available with her. Other new bears joining the lineup include Dream Bright, who comes with a belly badge depicting a heart taking flight, powered by a rainbow, and I Care Bear, who is made from recyclable materials.

Celebrating 30 years of success, K’Nex is the ever-popular construction range that fosters creative play and helps teach STEM-based concepts. New for 2022 is the new sub-category CyberX, a unique build and battle range offering kids a next-level building challenge.

A global marketer of classic and innovative children’s entertainment products for today’s kids, Basic Fun! plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: Tonka, KNEX, Lite-Brite, Fisher Price Classics, Care Bears, Cutetitos, Arcade Classics and many more.

Basic Fun! will be at stand D11 at London Toy Fair, Olympia, from 25–27 January. For more information contact Tim.Ives@basicfun.com or call 0118 925 3270

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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