TOY FAIR: Simba Smoby Toys UK encourages visitors to book their appointments soon

Simba Smoby Toys UK is promising a memorable showcase on stand B50 at this year’s Toy Fair, with new concepts and exciting developments aplenty, but visitors are reminded that appointments are required to visit the stand.

As the firm readies itself for its “best yet” preview, which includes the exciting introduction of the B-Kind doll collection, new Steffi Love lines, as well as extensions to the incredible Jada Toys, Smoby and Disney plush ranges, the Simba Smoby Toys UK team is politely asking all buyers and retailers, press visitors and industry friends to book-in their appointments.

With appointment-only previews a common policy at this year’s London Toy Fair, the team is keen to hear from all companies planning to visit the stand. The diary is filling up fast, but there are still time slots available, which can be booked-in with the Simba Smoby Toys UK team.

Whilst on the stand, visitors will be given a tour of all the new lines, including the B-Kind doll collection, which is carefully designed to be eco-conscious, helping to promote positive messages of kindness, compassion, and creativity. There is also a host of new themes to discover in the fun and glamourous Steffi Love doll collection and, of course, there are loads of new diecast and RC vehicles to collect in the Jada Toys range. Not to mention, visitors will hear about the firm’s latest plans for growing the Smoby business; with playhouses and slides up 56 per cent last year, this year’s Smoby offering is a must-see for any retailer or buyer. And there’s plenty more to see on the stand, too, including the ever-expanding Disney plush range, among other brand launches waiting to be unveiled.

Martin Whitaker, Managing Director of Simba Smoby Toys UK, says: “We cannot wait to be back at London Toy Fair. An opportunity to present our new lines to retailers and industry friends, London Toy Fair an unmissable event that we look forward to every year. That being said, we want to be able to conduct previews in a way that will keep both our staff and visitors safe, and we feel the best way to do this is by encouraging customers to make appointments to help us better manage numbers on the stand.”

To book an appointment with Simba Smoby Toys UK, please contact your sales representative, or contact the team by emailing or calling 01620 674 778.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

Check Also

John Whaite fronts brand-new audio baking collection from Yoto

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player and …