Save the date: The Toy Association’s ‘Top Trends Briefing’ goes online on 21 Feb

In light of the cancellation of this year’s Toy Fair New York, The Toy Association’s trends team is moving its ‘Toy Trends Briefing’ to a virtual format. The video will go live February 21, 2022, and will unveil the top toy and play trends predicted to drive sales growth this year across multiple categories of play.

“From toys and games that let kids customise their play experience and create their own content, to toys that let kids and adults take a mental or virtual escape, the top trends that will dominate toys in 2022 underscore the exciting ways that toymakers are helping families prioritise play,” says Adrienne Appell, Executive Vice President of Marketing Communications at The Toy Association.

Retail buyers, media, play professionals, and anyone interested in toys and play trends will be able to view the trends briefing at toyassociation.org/trends and on The Toy Association’s YouTube channel on February 21. The team will unveil the top five trends of the year using product examples from innovative toymakers.

Companies that would like to have their products considered for the presentation and additional broadcast opportunities, articles, and other media placements throughout the year, are invited to contact Jennifer Lynch.

Note: Priority for all media and promotional opportunities is given to Toy Association members.

For questions or to schedule a virtual meeting with The Toy Association’s trends team, contact Jennifer Lynch.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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