Melissa & Doug steps up its sustainability commitments

Melissa & Doug, the global toy company known for its primarily wooden toy portfolio, has announced that it is accelerating its commitment to sustainability.

The company had originally shared its goal to ensure 100% of paper products and more than half of its wood products sold are from responsibly managed forests by 2025. They will surpass that by producing all paper and top selling wood products in 2022 as FSC® certified. 

The announcement is a part of Project Restore, an initiative Melissa & Doug implemented last year that guides the company in its work on environmental responsibility. Last year, the company was the first major toy brand in the U.S. to earn Forest Stewardship Council (FSC) certification for its new stationery line, which was independently certified by SCS Global Services.  

“We are proud of being able to accelerate our FSC ambition by purchasing FSC-certified paper and wood products for use in 2022,” says Bridgette Miller, Chief Marketing & Sustainability Officer of Melissa & Doug. “By ensuring our products help forests thrive and contribute to a healthy planet, we lay a better foundation for restoring play for generations to come.

“The acceleration of our FSC commitment comes at a time of uncertainty for parents and children and committing to preserve our environment is one way we can do our part to accelerate making the world a better place.” 

Melissa & Doug supports FSC’s mission to promote environmentally sound, socially beneficial and economically prosperous management of the world’s forests. FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits, and that forests are protected for future generations.  

You can learn more about Project Restore at melissaanddoug.com/sustainability   

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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