TOY FAIR PREVIEW I Simba Smoby Toys UK presents new doll line B-Kind, plus outdoor toys and more

Simba Smoby Toys UK invites buyers and retailers to stop by the stand at London Toy Fair 2022 for a spectacular showcase that includes a host of new lines from Smoby, Jada Toys and B-Kind.

New doll collection B-Kind has been designed not only to be eco-conscious but also to promote positive messages of kindness, creativity and compassion. Available from January, the dolls are produced to be eco-conscious, made from recycled materials and dressed in eco-fashions; the packaging is environmentally friendly, too. B-Kind dolls come boxed in reusable packaging – a ribbon that serves as a box handle can later be used as a bracelet, and families can use the packaging to construct their own Kindness Board, a space to share kindness goals through drawings, photos, and more.

The range launches with five characters: Brianna, Koral, Ivy, Nora, and Daisy (B.K.I.N.D.). The dolls encourage creativity through DIY play that reflect their passions for going green, saving the oceans, ending bullying, and more. Each B-Kind doll features a DIY craft activity, such as making an upcycled outfit for the doll and creating a set of BFF bracelets.

The company’s trusted Smoby brand is a one-stop shop for tots, with playhouses, ride-ons, outdoor toys, and more. New for 2022 is the Sweet Corner Playhouse, which looks like an ice-cream parlour. Customers will be invited to place their orders at the window, then kids can pretend play while preparing and serving their treats. Also on show will be the Garden Kitchen, an outdoor kitchen set-up featuring a grill, fryer, and sink with a water pump, plus all the tools and accessories required to host a barbecue party.

Jada Toys’ Hollywood Rides range celebrates the best in action film merchandising with scaled replicas of the most memorable wheels. With The Batman movie scheduled for release in March, fans can look forward to new 1:32 and 1:24 scale replicas for SS22. Plus, there is plenty of newness within the Fast & Furious collection. With a fleet of cars from the eight-film franchise already available to collect, fans will be keen add 2022’s fresh additions to their collections, which include new RC 1:16 scale lines – Dom’s Dodge Charger and Brian’s Toyota – and the never-seen-before Light and Sound 1:18 scale die-cast cars with light-up headlights and engine sounds: Brian’s 1995 Toyota Sypra and Dom’s Lykan Hypersport. The Jada Toys range will also see an all-new 1:24 scale DC Comics Bombshells collection, as well as more new additions from the world of Marvel, and more.

Simba Smoby will be at Stand B50 at London Toy Fair, Olympia, 25–27 January. For more information email sales@sisotoysuk.com  or call 01620 674 778.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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