International expansion plans drive brand refresh at Good Toy Guide

Due to rapid expansion and international growth, Good Toy Guide is redefining its communication strategies for the brands and sub-brands within its portfolio. 

Specialising in supporting businesses operating in the children’s space with research, consultancy and brand support activities, the Good Toy Guide’s two principle brands, FUNdamentally Children and Dr Gummer’s Good Play Guide, now have a new look and cleaner definition.

FUNdamentally Children offers research, consultancy and insight for organisations in the children’s space from child development experts, as well as accreditation frameworks for industry bodies and an Incubator programme for startups in the children’s industries.

Dr Gummer’s Good Play Guide is an informative platform for parents offering a growing number of guides that aim to raise awareness and consumer loyalty for brands. Guides within the Good Play Guide family include the Good Toy Guide. Good App Guide, Good Learning Guide, Good Baby Guide and the STEAM Association.

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About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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