Toy Fair issues an update following cancellation of Spielwarenmesse and Toy Fair New York

Following yesterday’s news about the cancellation of Spielwarenmesse 2022, the BTHA, organisers of the London Toy Fair, have issued an update to reassure both visitors and participants that the event is going ahead at Olympia on 25-27 January as planned. 

“Dear Toy Fair Participant,

Following the unwelcome and sad news yesterday that the Nuremberg Toy Fair has decided to cancel its 2022 in-person show  – with the same decision taken earlier this week from the New York Toy Fair –  the BTHA is aware of understandable concerns  and rumours about the Toy Fair still taking place at Olympia London (25-27 January 2022).

The BTHA would like to confirm its Toy Fair is planned to go ahead as scheduled and in line with its statement of 5 January 2022, which can be read here.

The Association would like to express its  great sadness  for and empathy with the organisers, the exhibitors, visitors and participants of both the Nuremberg and New York fairs in the situation that has led to those shows being cancelled in February 2022. The BTHA understands how tough the decision would have been for our friends at these shows. The Toy Fair in London faces a different set of circumstances, which allow us to proceed to deliver the show and we look forward to welcoming participants from the UK and international toy community to the Fair.   Many large business, cultural, social and sporting events are going ahead in the UK and the appetite for the Toy Fair is one of enthusiasm for it to go ahead as planned in most quarters of our sector.

Strong health and safety measures are in place for all participants at Olympia London, a well-ventilated large venue, in line with requirements by the health authorities nationally and government authorities in the UK.   Companies exhibiting  of course are mindful of the health and well-being of their own teams and those of their visitors and have taken appropriate measures in place themselves in that regard .

Current circumstances allow for the Toy Fair to go ahead and we are looking forward to delivering a great Fair in a safe environment and to welcoming participants.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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