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Preschool specialist Halilit has unveiled a refreshed design and colour palette for its logo, to coordinate with the development of a trade ordering website.
Having retained its ‘For Happy, Lively, Little People’ strapline, the company has refreshed its palette and look to reflect its target market, with the colour choices reflecting the pure happiness and carefree fun associated with early childhood.
“We wanted to redesign our logo to be a little less corporate, and a little more child-friendly in appearance,” says MD, Judith Stark. “Our colour choices are based on a classic childhood ‘ice cream’ palette, with the confetti shapes and sprinkles adding a magical feel. Whilst our individual brands will all remain the same, our overall umbrella brand now represents us better as a company – reflecting our dedication to providing babies, toddlers and preschoolers with high-quality toys that not only help little ones in their development, but hopefully also make them smile and provide them with warm and fuzzy memories to reflect back on as they grow.”
