Inclusive children’s brand Philly & Friends sells out new black doll collection in pre-order

Philly & Friends’ pre-order campaign of their new handmade doll collection featuring black fairy and ballerina dolls has been so successful it has sold out.

Since then, the company has secured partnerships with top children’s retailers, including Scandiborn. Demand for the dolls has been so high Philly & Friends are looking to book more partnerships with top resellers.

Founder Vese Aghoghovbia conceived the idea for the dolls when her daughter asked for a fairy from Santa but she and her husband could not find any good-quality, readily available black fairy dolls. The Ballerina was inspired by an image from her debut book, Who Do I See in the Mirror? Vese decided to make the dolls for her daughter as a gift but was encouraged by everyone who saw them to make them commercially available.

Philly & Friends aims to add a drop of colour in the sea of children’s products. They believe all children need to see themselves and others represented in the books they read, toys they play with and media they consume.

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About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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