The Toy Trust spreads much-needed cheer

The Toy Trust, the charity founded by the British Toy & Hobby Association to help disabled and disadvantaged children, has released details of some of its latest charity initiatives, made possible thanks to the generous support of the UK toy industry.

Friends of ‘Holcot’

The Toy Trust supported this well-run community charity, based in Kent. Toy Trust funding provided a special trip to the Christmas pantomime for 126 underprivileged children to enjoy a festive outing together at the end of a difficult year. Toy Trust funding provided transport and a ‘treat bag’ of sweets and surprises for each of the children that attended.
Lesley Andrews, Community Project Coordinator said: “We are so thankful to the Toy Trust for enabling this special trip to the theatre for our young people who would not have been able to enjoy this sort of trip without help and this will will have made their Christmas, thank you!”

Dingley’s Promise

Dingley’s Promise is a Reading-based charity that supports over 150 under 5s with additional needs and disabilities and their families by providing specialist learning, family support, training and advice. The Toy Trust funding provided support for their Covid-19 response, a new sensory garden and transport costs for getting children to their centres.  Catherine McLeod, Chief Executive commented: “It is with the support of valuable partners like the Toy Trust that we are able to continue our vital services for children in our care. We are so grateful to all those that fundraise for the Toy Trust for their support.”


WHISH – helping children with Hidden Impairments and their families in Whitby & the surrounding area – is a support group, set up by parents, to give children positive experiences and support families. Hidden Impairments include autism, dyspraxia, epilepsy, ADHD and other conditions.

The grant WHISH received from The Toy Trust helped WHISH to support children and their parents, ensuring their social and emotional needs were met in the most difficult circumstances during the pandemic.

WHISH identified through the first half of the pandemic that many members were falling behind in their education, with online learning proving difficult to access and manage for many children and young people with Hidden Impairments. As a result, they created a Loan Box scheme where families could borrow a box tailored to their child’s needs. Each box would support and assist them in attaining the correct levels at their Key Stage in the core subjects of Maths and Literacy, Science and History, with volunteers delivering and collecting boxes as required.

Alongside the loan box scheme, a need was identified for online activities that could be accessed through Zoom to ensure members had opportunities to socialise and stay in touch. Anxiety, loneliness, feelings of isolation and the lack of routine were areas that repeatedly came up as problematic during telephone/Zoom support sessions with parents.  

WHISH provided a therapeutic online and in-person yoga session including mat, blocks, and a belt, to members, and a teacher via Zoom. This ensured that young people would have a weekly activity benefitting their social and emotional needs as well as their overall wellbeing.

To find out more about the fantastic work The Toy Trust is doing and how you can get involved, visit




About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

Check Also

ToyNews acquired by Toy World

ToyNews and its sister title Licensing Biz have been acquired by Alakat Publishing, the publisher of Toy …