Wow! Stuff to debut ‘biggest blockbusters to date’ at London Toy Fair

Toy innovation company Wow! Stuff has confirmed its attendance at London Toy Fair, Olympia 25–27 January, and is set to unveil its ‘biggest blockbuster(s) to date’ at the show.

Dawn Lavalette, Commercial Director, Wow! Stuff, announced: “We are supportive of the London Toy Fair. It’s the perfect platform to reveal to our UK retail partners our global blockbusters. We think we’ve delivered the best toys in our history, they are utterly and astoundingly groundbreaking”.

Since launching their very first big hit, Airswimmers, back in 2011, Wow! Stuff has built a reputation for developing and launching big volume selling blockbuster toys.

Richard North, Wow! Stuff CEO, comments: “From the Nerf Terradrone battling robot to the Hot Wheels Ai Artificial Intelligence race car system, Wow! Stuff has been behind multiple multi-million dollar items in leading brands. Our Harry Potter Invisibility Cloak was such a sensation, winning the ‘toy industry’s Oscars’, a TOTY (Toy Of The Year Award) for Innovation. As a go-to innovation company for prestigious brands we have an in-house team of scientists across digital, physical and cybernetics (robotics) at our disposal. The effect a blockbuster line has is to gain lots of PR for the overall brand, sell large volumes of the halo item and lift sales across the broader range. It’s a win for everyone. These new blockbuster toys will do just that for the mighty brands they represent”.

 Wow! Stuff is also set to announce a “major co-operation” with a leading global toy company for US sales where the as-yet-unannounced toy company will have the first official public launch of the blockbuster(s) and US distribution rights.

North continues, “Our distribution has grown from 16 countries in 2020 to 32 in 2021. Many are direct with our new office representations in France, Iberia, LATAM and shortly Germany. Complementing our existing UK warehouse is a new European distribution hub in Germany. This new US partnership is the first of its kind we’ve completed and something we hope to repeat with appropriate partners who are fun to work with and best in class within a category or channel”.

In addition to the blockbuster items Wow! Stuff will reveal a host of new lines in leading tier 1 brands from CoComelon, Peppa Pig, The Wizarding World/Harry Potter, Jurassic World and “huge extensions” to their number 1 best Selling line of Bobble-head collectables, WOW! PODS.

Wow! Stuff takes home six more awards

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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