Rubies drives industry change with 100% sustainable costumes

Following the successful launch of its adaptive range, Rubies is set to announce another game-changing product range with the addition of sustainable costumes.

Acknowledging the need for industry changes to tackle the ongoing climate crisis, Rubies has made it its mission to lead the way with eco-friendly and sustainable products and packaging. It has now enhanced its current green practices with the introduction of its first ever collection of costumes that are 100% recycled, recyclable and completely reclaimable.

It’s not just the products ‘going green’, as selected products from the sustainable range will feature lower-impact packaging that is reusable, with pop-out characters to provide the complete dress-up experience.

Costumes will be available in a wide range of children’s sizes from toddler to 9–10-year-olds, featuring some of the most popular characters from ranges such as Marvel’s Iron Man, The Hulk, Captain America and Star Wars’ Storm Trooper and Darth Vader.

Mike O’Connell, Managing Director, says: “This is not the first step Rubies has taken towards becoming a more sustainable and eco-friendly business and it won’t be the last, but it is certainly the biggest leap we have taken. From initial conception right the way through to production and distribution, we knew that this range of costumes would bring real change.

“We are proud that we are using our position as industry leaders to create a wave of transformation and that we can be a positive example as a business. We’d also like to thank the licenses we work with for their support of this significant stride forward and the support to ensure we produced costumes that represent their incredible characters, encourage play and are environmentally friendly.”

The costumes will be launching in April 2022 and will be available from Rubiesuk.com

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About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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