Spring Fair going ahead in February

Spring Fair has confirmed it will take place from 6–9 February 2022 in Halls 1–8 at NEC Birmingham.

Registration is now live and visitors can visit www.springfair.com for the latest news, information on over 1000 exhibitors, up to date Safe & Secure guidelines and more.

Julie Driscoll, Divisional Managing Director for Retail, Engineering and Manufacturing at Spring Fair organisers Hyve Group, says: “We are confidently planning for the show and are very much looking forward to seeing all of you there. As we always have done, we take our responsibilities around Health & Safety at our events incredibly seriously. Anyone entering the NEC venue at Spring Fair (including those during build-up and breakdown) will need to show their valid Covid-19 Pass, or a negative result to a Lateral Flow Test taken within 48hours. In addition, aligned to Government guidelines, all attendees will wear a face covering during the show.

Sarah Ward, CEO of the Giftware Association, agrees that the UK retail industry should continue to trade safely at Spring Fair. “The entire retail industry has learned so much from the pandemic, particularly the need and desire for in-person business and buying,” she says. “Spring Fair is crucial for the future of the giftware industry, not just to source products but also to facilitate and build relationships, to forge new partnerships, and to discover and drive innovation and inspiration. I have complete confidence in Hyve Group and the Spring Fair team to continue to create brilliant and safe shows and communicate best practice to everyone involved and attending them.”

“What 2021 has highlighted is the importance of reliability and retailers being able to see and touch what they are buying,” adds Julie Driscoll. “One thing is clear: they cannot afford another year of virtual buying. Spring Fair has been a vital cog in the retail supply chain for sourcing products and reinforcing those face-to-face relationships for many years and in 2022 it is vitally important for our industry that Spring Fair opens its doors to allow retailers to restock and buy for the year ahead.”

Ian Solomon, Director of Operations at Hyve Group, is keen to stress how stringent Springs Fair’s safety protocols will be. “Our Safe and Secure Guidelines and Best Practice measures that we delivered at our Autumn events are more than sufficient to satisfy the requirements of the latest ‘Plan B’ recommendations,” he says. “As a result, there are no new restrictions introduced at the moment as a result of the new information being received around the Omicron variant. Our decision to ensure that all people are checked for their Covid Status upon arrival at the venue is agreed to be the most effective mitigation measure available to us, and we will continue to insist that this is in place for the foreseeable future.

“We have huge confidence about our ability to ensure that the environment we are creating together will be both very comfortable for all and very low risk. Should the information we receive and/or any new guidance be recommended we will, of course, respond to that in the appropriate way and communicate accordingly.”

Spring Fair continually reviews and updates its Safe & Secure guidelines, available at www.springfair.com/visit/safe-secure. Further information can also be found on the show website FAQs at www.springfair.com/visit/visit-faqs.

Register to attend Spring Fair at https://www.springfair.com/visitor-registration

Sign up for 2022 Spring Fair Curated Meetings

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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