Creative Kids and Hasbro partner for innovative new Play-Doh products, launching this spring

Creative Kids, producer of interactive kids’ arts and crafts and STEM toys, has announced a new partnership with Hasbro to produce a variety of new Play-Doh branded products in 2022.

Through the multi-year, multi-national licensing agreement, Creative Kids and Hasbro will introduce a full line of Play-Doh toys with new twists in the Air Dry & Modelling Clay compounds space.

The partnership is a close collaboration between both Creative Kids’ and Hasbro’s product development and marketing teams. Together, the brands are working on a multitude of compounds new to Play-Doh products, including modelling clay and other assortments to offer new creative play experiences.

The first products will launch in Spring 2022 for all distribution channels and will be supported by a dynamic marketing campaign

“We are honoured to partner with Hasbro to help enhance and grow their iconic Play-Doh line,” says Daniel DeLapa, Chief Marketing Officer, Creative Kids. “We have been working on numerous new compounds and to have those innovations branded under the Play-Doh line is a dream come true.”

“Play-Doh has been Shaping Imaginations for generations of families by offering unique and engaging experiences for both kids and parents, for over 65 years,” adds Vice President, Hasbro Global Licensing, Jess Richardson. “This strategic partnership with Creative Kids allows the Play-Doh brand to expand upon that vision, offering kids exciting new innovative compounds to further unlock their creativity and imagination. Can’t wait to see the explorative fun these products will deliver.”

The first products in this new line will debut in the spring. For more information, visit

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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