Catch season 3 of the Making it in the Toy Industry podcast

Making It In the Toy Industry, a podcast hosted by The Toy Coach, Azhelle Wade, is celebrating the launch of its third season. 

MIITTI is the only toy podcast designed to support and inspire inventors, entrepreneurs and corporate toy people with advice and insider tips about concept development, marketing, sales and manufacturing.

In its first two seasons, The Toy Coach podcast put out over 100 episodes with expert interviews, information and suggestions to help connect and inform toy creators from across the globe. The podcast aims to answer the big questions that newbie toy creators have while offering a fresh perspective for experienced toy professionals. Since launching in January 2020, Making It in the Toy Industry has accumulated over 43,000 downloads.

Guests to look forward to in the third season include:

  • Tanya Thompson, Senior Director of Design Innovation and Inventor Relations at Hasbro

  • Luke Levene, VP of Sales at XRApplied Technologies

  • Emma Warlow of The Playful Den

New episodes of season 3 will be released weekly on Wednesdays.

Host Azhelle Wade has been working in the toy industry since 2010, designing for and building up multi-million dollar brands before creating The Toy Coach and this industry podcast. Azhelle has been featured as a toy expert on The History Channel, NBC’s Access Daily, Invent Right TV,, The Toy Book!, and more.

In September 2020, she launched Toy Creators Academy, an online programme that helps aspiring toy inventors develop, market and sell their ideas. Azhelle shares her experience as a three-times patented and award-winning toy inventor with participants, offering insight into what appeals to toy manufacturers, retailers and consumers. The programme also connects participants with toy companies, distributors and retailers who are looking for new product ideas through a semi-annual pitching event.

Season 3 of Making It in the Toy Industry is now available on Apple Podcasts, Spotify, Google Podcasts, and other podcast platforms.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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