Rubber Road extends partnership with Warner Bros Consumer Products

Pop culture specialist Rubber Road has announced a continuing partnership with Warner Bros. Consumer Products to produce merchandise inspired by some of the biggest, most iconic global entertainment franchises under its design arm, Numskull Designs.

Rubber Road has been working with WBCP since 2018 and has launched official merchandise inspired by Lord of the Rings, Friends, DC properties including The Suicide Squad and Wizarding World, and horror properties including The Lost Boys, It and The Exorcist. Characters from these franchises have been made into TUBBZ Cosplaying Collectibles, with Lord of the Rings being the biggest collection featuring 16 characters, available now for purchase. Other licensed lines include gaming lockers and Christmas jumpers.

This continued partnership will see Rubber Road introducing many more new products for these franchises as well as having the opportunity to design merchandise based on other much-loved Warner Bros. properties.

Liam Taylor, Commercial Director at Rubber Road, says: “We are thrilled to have this extended opportunity with Warner Bros. Consumer Products. We have had the pleasure of introducing some fantastic products over the last few years which have gone down really well with pop culture fans.

“Warner Bros. has some super exciting stuff coming up and we can’t wait to develop the current franchises and get started on some new ones. We have lots of ideas up our sleeves and our designers are raring to go!”

Rubber Road to launch Hasbro merch line based on Transformers, Dungeons & Dragons and more

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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