Jakks Pacific, Disguise and Sega of America announce Sonic Prime toy and costume collection

JAKKS Pacific has partnered with Sega of America, Inc. for the upcoming animated Sonic the Hedgehog series, Sonic Prime, maintaining JAKKS as one of the franchise’s global merchandise partners.

Under this partnership, JAKKS will produce action figures, playsets, vehicles, plush and other collectibles associated with the upcoming new show. Additionally, JAKKS also named Disguise, Inc. as its official costume and costume accessory partner with distribution rights across the globe. JAKKS and Disguise will design, manufacture, market and sell Sonic Prime-branded product lines worldwide commencing in 2023.

As previously announced, the new Sonic Prime series, produced in partnership with WildBrain, is set to launch worldwide on Netflix in 2022 drawing upon the keystones of the brand, and featuring the “Blue Blur” of video game fame in a high-octane adventure where the fate of a strange new metaverse rests in his gloved hands.

“SEGA has done a tremendous job telling the story of Sonic through a multitude of medium forums,” says Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc. “In addition to the high-octane video games they continue to release and the Sonic Movie 2 coming next year, Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes. Our customers are not just kids, but also collectors, and this brand consistently hits the mark with retailers and fans year after year.”

“JAKKS has consistently captured Sonic’s signature persona, and we’re thrilled to have them on board for another partnership,” adds Michael Cisneros, Senior Manager of Licensing at Sega of America, Inc. “Sonic Prime will feature everyone’s favourite hedgehog setting out on a new adventure, so we’re looking forward to providing innovative products to audiences everywhere that will bring the iconic character to life.”

WildBrain appoints JAKKS Pacific as master global toy partner for Chip & Potato

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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