Mookie Toys to reunite with Ecoiffier for 2022

Mookie Toys has announced the reinstatement of its long-standing partnership with Ecoiffier.

Mookie Toys has been working with Ecoiffier for over 30 years; however, over the last three years the collaboration has been limited, with Mookie Toys operating as a distributer for Ecoiffier’s summer and garden ranges. From 2022, Mookie Toys will once again represent the entire collection of the best-selling French brand.

Ecoiffier has a strong focus on sustainability, from production to products and packaging. All products are made from four materials that are 100% recyclable, and 100% of energy created from production is reusable energy that is used to heat the company’s 6000m2 factory.

Julie Chaboud, who succeeded her father, Jacques Ecoiffier, as the head of Jouets Ecoiffier, commented: “We are very happy that two generations are coming together to continue and drive the commercial relationship established by our two respective fathers over 30 years ago. We look forward to working together and further develop our collaboration towards new horizons, effective immediately, with all Autumn/Winter 2022 and all Spring/Summer orders now being taken by Mookie Toys.”

“We are delighted to be reunited with our good friends at Ecoiffier,” adds Guy Orr from Mookie Toys. “We have been working together for over 30 years and continue to be impressed with their portfolio of innovative, sustainable toys that keep growing from strength to strength. We look forward to showcasing their latest ranges at London Toy Fair”.

The Ecoiffier Spring/Summer and Autumn/Winter ranges will be displayed on Mookie’s stand (N10) at London Toy Fair. As a business Mookie is looking forward to welcoming retailers, buyers and customers to the stand and showcasing the product range Ecoiffier has to offer.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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