Flair GP signs Messi!

Flair GP and TigerHead Toys have announced the return of the Messi Training collection to the firm’s portfolio in SS22.

The news comes as Flair readies itself for the launch of a plethora of new brands for both SS22 and AW22. Among the new additions are three properties that will bring together the Flair and Tigerhead Toys teams.

The Messi Training range, which is endorsed by football legend Lionel Messi (who last month won the Ballon d’Or, awarded to the best footballer of the year, for a record seventh time), comprises balls and accessories to hone football skills. With instantly recognisable branding and professional training method and equipment at the heart of the brand, this collection is designed to inspire kids to train harder and smarter.

The new collection will include the Soft Touch Training Ball, printed with an image of Messi, which has been thoughtfully designed for younger players, with the size-2 ball and height adjustable cord.

For older kids there is the Pro Training Ball S3, which has the benefits of the Soft Touch Ball, but with a size-3 ball.

Next, kids can brush up on fancy tricks with the Tricks & Effects Ball; its streamlined design allows kids to make the best plays and shoot like a pro.

And, for a high-resistance ball with quality rebound, there is the Flexi Ball Pro, designed to support better control.

The collection will also feature a range of accessories, including the Messi Large Foldable Goal, which comes with a ball and pump, as well as the Small Pop-Up Goal, which folds down into a compact shoulder bag.

Speaking of the renewed partnership, Iulia Toader, Marketing Manager, Flair GP, says: “We are delighted to be able to supply the Messi Training collection to the UK market once again. Our previous experience with the collection has been incredibly positive. And now, with this new collection that we have hand-picked specifically for our market, we expect even greater results.

“The launch will come just in time for spring, along with a marketing drive to raise further awareness among children and their parents, ensuring that it is a go-to brand when seen on-shelf.”

“We are delighted to have Flair as our exclusive distributor for the Messi Training System line as well as other TigerHead Toy properties,” says Fernando del Rio, Global Sales Director for TigerHead Toys. “Flair is a top reference in UK and Ireland distribution and a true brand builder. I am confident they will achieve outstanding results and they will bring joy to many children.”

For more information, call the Flair GP team on 0208 643 0320 or email sales@flairplc.co.uk.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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