Ho ho tow! Green Flag launches festive recovery service for Little Tikes vehicles

Breakdown provider and roadside recovery expert Green Flag has launched ‘Little Green Flag’, a purpose-led recovery and reward service for children, in partnership with leading toy brand Little Tikes.

The new service sees Green Flag come to the rescue of families as it recovers iconic Little Tikes’ Cozy Coupes that children have loved but outgrown, taking them to be recycled and gifting new toy wheels to children’s charity The Toy Project, who then will gift back to disadvantaged schools, nurseries, and families just in time for Christmas.

On a first come, first served limited basis, Little Green Flag will come and collect used red and yellow vehicles across London, using its iconic green recovery van as if they were real cars, and then take them to be recycled.

Noah Montenegro, aged eight, from South London was Little Green Flag’s first mini customer. Having enjoyed many miles in his Cozy Coupe growing up, the time had come for him to wave goodbye to his much loved first set of wheels.

“It was so fun seeing my tiny toy car loaded up onto the big green van and it’s cool I get to make another little girl or boy happy this Christmas,” says Noah.

Mark Newberry, Commercial Director at Green Flag commented: “Little Green Flag sees us doing what we do best – helping people and rescuing cars. Outgrown toy cars need recovering too and who better to do it than Green Flag. Together, with our partners, we hope to bring many smiles to those in need this Christmas.”

Michelle Lilley, Head of Marketing UK at Little Tikes, said: “We’re delighted to announce our partnership with Green Flag. Our Cozy Coupes have been part of playtime for decades and who better to work with than Green Flag to recover and recycle used cars from children who have outgrown them, while rewarding a new generation with brand new ones!”

To get involved with Little Green Flag’s recover and reward service ahead of Christmas, contact littlegreenflag@greenflag.co.uk and on a first-come-first-serve basis, Green Flag will collect used toy cars for recycling.


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About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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