Bicycle playing cards go back to the future with first ever NFT collection

Playing cards brand Bicycle has launched its first-ever NFT “Genesis Collection” featuring the brand’s iconic cards transformed 1000 years into the future by artist Adrian Valenzuela.

The Genesis Collection has started with a unique drop of 24 NFTs which commenced on December 9 and runs until the end of the month.

“At Bicycle, we’re a heritage brand that has been at the forefront of playing cards for over 135 years and this NFT launch marks a special moment in our history where we’re bridging the gap between tradition and innovation,” says Stefaan Merckx, CEO. “Looking ahead, we’ll continue to reach new consumers and generations, while also staying true to our history.”

A distinct feature of the Genesis Collection will be that the owners will begin a collector’s journey alongside Bicycle, from continued support to perks including access to exclusive events, presales and whitelists of future Bicycle NFTs, thus serving as a virtual membership to an elite club of Bicycle collectors. Purchasers will have the added benefit of opting-in to receive a physical duplicate deck of NFTs purchased at the primary sale (this benefit is not extended for NFT buyers on secondary market).

“The NFT launch demonstrates how Bicycle is leading the way for others as we continue to innovate and, in addition to introducing new tools that make our cards more digital and accessible, segue into a new era targeting younger generations,” says Ann Viaene, Bicycle CMO. “We’re focused on unlocking magical moments that foster connection and delighting our fans with new releases.”

Bicycle collectors and enthusiasts will initially have the opportunity to bid on unique NFTs (“Unique Collection”) via an Auction on – a curated NFT marketplace that’s home to the biggest NFT drops from the world’s leading artists. Cards 10 to the Ace, plus the Jokers, will be grouped by suit and dropped every few days, with the Jokers dropping when potential buyers least expect it. The minimum bid for each Unique Collection NFT will be 0.5 ETH with subsequent bidding increments of 0.1 ETH.

On December 16th, Bicycle will drop its 8008 NFT items for sale, featuring an animated card tuck case and unique mint numbers from 1 through 8008. This will be the Main drop of the Genesis Collection (“Main Collection”). Each NFT in the Main Collection will be sold for 0.08 ETH and purchases can be made in crypto currency or USD via Shopify plug-in.

Thirty-two randomly selected buyers of the Main Collection will be receiving one of the 32 remaining NFTs in the Unique Collection (cards from 2 to 9) in lieu of the Main Collection card tuck case NFT.

The Genesis Collection will be launched with an exclusive event at LUME studios in New York where media, influencers, and potential buyers will be invited to join Bicycle executives for an immersive night of magic and the unveiling of the NFTs.


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About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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