Turtle Pack to the rescue as study reveals that millions of UK kids can’t swim

Turtle Pack, the makers of a revolutionary turtle-shell shaped swimming aid, have teamed up with Nickelodeon and the “heroes in a half-shell” to launch a limited-edition Teenage Mutant Ninja Turtles version of their award-winning float.

The product has been released amid fears more than 3.4 million children aged between 7 and 11 in England can’t perform even the most basic swimming strokes.

This is according to a recent study by Swim England which found that nine in ten children can’t swim or tread water for 30 seconds.

Leading UK swimming expert Lynn Goring-Crook says: “The figures are shocking to say the least. Learning to swim is a vital life skill that needs to be prioritised. Government, national governing bodies such as the Swimming Teachers Association (STA) and Swim England, schools and parents need to work more collaboratively to ensure kids are excited to learn to swim and have easier access to lessons.”

The study finds that the crisis has been attributed to a “perfect storm” caused by the rising price of private lessons combined with a hangover from pool closures during the pandemic.

Turtle Pack founder Michael Harkins believes the product could help to tackle the emerging crisis of the growing numbers of children who aren’t comfortable in the water.

The swimming teacher turned inventor, from Livingston, Scotland, says: “We are at risk of having a generation of children who can’t swim.

“Pools have closed and the price of private lessons is increasing – we’re facing a crisis. That’s why it’s our mission to provide a solution that helps children to be as active and safe as possible – whilst having fun. I’m excited that we now have back-up from Michelangelo, Donatello, Raphael and Leonardo!

“The swimming aid makes it far easier for children to learn proper technique in the pool, without being forced towards the water. Exercising in the water can bring huge physical and mental health benefits. I want as many children to be able to access this as possible.

“The TMNT tie-in adds a new dimension to Turtle Pack, and by adding play to learning to swim we can encourage more youngsters into the pool and ensure future generations are safer in the water.”

The new Teenage Mutant Ninja Turtles Swim Float is made of soft yet durable EVA foam, which gives children above the age of two buoyancy support in the pool.

The original Turtle Pack has become increasingly popular with parents, as it allows children to keep their arms free so they can learn proper technique and swim more naturally than they could with armbands or pool noodles.

The unique TMNT design, which includes a neoprene vest that acts like a wetsuit to keep little ones warm, allows children to dress up as their favourite TMNT character and engage in active, imaginative play both in and out of the water.

Loved all over the world, the appeal of the superhero quartet spans generations, with many of the first fans now parents. The product received a spike in pre-orders after it was shared on social media by Kevin Eastman, co-creator of the Teenage Mutant Ninja Turtles. Kevin said, ““I’m stoked to see that the Turtles will be helping kids learn such an important life skill. Everyone should learn to swim!”

The new TMNT-themed Swim Float is available for £39.99 / $54.99 at turtlepack.com/tmnt



About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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