Vivid Goliath launches world’s first collectable toy made from recycled plastic

Distributed in partnerships with Headstart and launching in stores across the UK and Eire from January 2022, Vivid Goliath’s Recyclings are cute and collectable characters made from 70% recycled plastic. Each Recycling saves seven bottle caps* from landfill.

From Dumplings to Dragons, Hotdogs to Handbags, Popcorn to Pandas, there are over 90 Recyclings to collect – guilt free – in the first season, spanning eight fun categories including foodies, nature, under the sea, movie night and more. Special limited-edition Recyclings – Glittery Shooting Star, Golden Treasure Chest and Glowing Ghost – have been thrown into the mix to make collecting even more exciting. As useful as they are adorable, Recyclings also double as handy pencil toppers.

The range includes both eco-friendly toys and packaging. Each capsule the character comes in is made from 100 per cent recycled plastic.

“We’re delighted to partner with Headstart to distribute Recyclings and the range has been curated to meet all the key price points,” says Vivid Toy Group Senior Brand Manager Chloe Burrowes. “From the entry-priced Collector Cap Pack through to storage and display cases and a Collection Truck Playset coming later in 2022, there is a price point for every occasion.”

The thoughtful toy choice for a greener, cleaner planet will be launched with an extensive marketing plan.

“We will be covering all channels where children are consuming content,” says Chloe. “YouTube and the all-important influencers’ network will help to show both parents and children the collectability, cute characters and environmentally friendly ethos behind the brand.”

A Recyclings game will be available to download to merge physical and digital worlds and the brand will be supported with a range TVC and catchy jingle to match.

*Average based on weight

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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