Hasbro and Champion team up for fun board-game inspired clothing collection

Sportswear brand Champion has launched a limited-edition collection with Hasbro Gaming, featuring characters and graphics from some of world’s most beloved games: Monopoly, Twister, Scrabble and Candy Land.

“Spirited play, competition and board games go together during the holiday season, and this collection lets fans look good doing it,” says Jon Ram, Group President of Global Activewear at Hanesbrands Inc, owner of the Champion brand.

“Hasbro and Champion deliver products that consumers love and are enjoyed by generations of fans. Champion is about letting people express themselves. And the collection is one more way consumers can ‘Be Your Own Champion,’ both on the board and off.”

The collection features hoodies, joggers, t-shirts and more, as well as footwear such as slides and slippers. Designs feature familiar iconography such as Monopoly money, Mr. Monopoly, the Twister spinner, colored dots from the Twister mat, Scrabble tiles spelling out “Champion” and “Be Your Own Champion” and magical Candy Land-inspired graphics, including Mally Mallo, Twirly Girl, Cutie Cone and Giggly Gumdrop. Footwear will be sold in custom shoe boxes with graphics to align with each game’s branding.

“Just like Champion, Hasbro Gaming offers a memorable experience for everyone in the family,” says Casey Collins, Head of Global Licensed Consumer Products and Business Development at Hasbro. “So, this collaboration was an easy yes for us. We want to continue to encourage families and friends to use our games as the perfect way to make memories this holiday season as well as incorporate their favourite games into their everyday life. Now, they can do so in this extremely comfortable (and fun!) collection.”

Champion has designed the collection for fans of all ages, including adults, youth, and toddlers.

The collection is available now on Champion.com, in select Champion retail stores and at select retailers. Adult sizes range from XS-2XL and prices range from $30 – $80.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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