From left: Lieutenant Roelof and Lieutenant Tanyia Vermeulen of the Salvation Army, Michael Hick, Mattel VP & Country Manager UK & Ireland, and Kelly Philp, Mattel Marketing Director

Mattel delivers lorry-load of toys to children in need

Mattel has delivered a lorry-load of toys to its local Salvation Army in Slough in response to the organisation’s Christmas Present Appeal, to help bring joy to children whose families are struggling to give toys to their children this year.

Mattel, whose UK office is based in Slough, took the opportunity to give back and bring play into children’s homes this Christmas as part of its Global Gift of Play initiative.

The toys were delivered to the Salvation Army in Slough and will be distributed to families in time for Christmas. Mattel is delighted to help families this Christmas by delivering over 1,000 toys, which included Barbie, Fisher-Price, Hot Wheels and Thomas & Friends, suitable for babies through to teens.

Michael Hick, Vice President and Country Manager, UK and Ireland, Mattel, comments: “We are delighted to be supporting the Salvation Army Christmas Present Appeal again this year. With so many local services being cut, helping to support local charities and local families at this time of year is very important to us at Mattel, and we’re proud to give back to the communities where we work to enable us to bring a smile to children’s faces this Christmas.”

Mattel is proud to create meaningful play experiences for children in need, through toy donations and annual volunteer events with its global non-profit partners.

The Salvation Army is collecting toys for children around the UK who would not otherwise have a present to open on Christmas Day. For details of how you can help, please go to:

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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