Asmodee to make strategic investment in Exploding Kittens

Asmodee, the leading worldwide platform in modern board games, has announced the signing of a strategic investment in Exploding Kittens, the hit tabletop game creator.

“Exploding Kittens has been a long-time partner of ours, combining amazing creativity and innovation capabilities and the ability to reach a wide audience,” says Stéphane Carville, CEO of Asmodee. “We are thrilled to join the Co-founders and The Chernin Group as shareholders of the business, which will enable us to strengthen our go-to-market strategy in the U.S. and more closely collaborate on game design.”

Exploding Kittens’ long-standing relationship with Asmodee dates back to 2016 when Asmodee first partnered with the company to distribute its games in Europe. Since then, the two companies have continued to strengthen their partnership with additional distribution and licensing relationships around the world. With this new strategic partnership, the two companies aim to leverage the Exploding Kittens teams’ creative talents and extensive US footprint with Asmodee’s vast array of 21 games studios and its global distribution network with a direct presence in more than 20 countries.

“Since the beginning, Exploding Kittens has aimed to inspire people to put down their screens and connect, laugh, and play in the physical world,” says Elan Lee, Co-Founder and CEO of Exploding Kittens. “Asmodee shares this vision and this new alliance will allow us to leverage their global market expertise and help to expand their hit games’ presence in the U.S.”

PJT Partners served as the sole financial advisor to Exploding Kittens on the transaction. The closing of the transaction is subject to customary conditions and approvals, and the companies expect the closing to take place before the end of 2021.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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