MGA’s Dream Ella fashion doll brand makes debut

MGA Entertainment has announced the launch of MGA’s Dream Ella, a collectable and fashion doll brand that lets children #BeWhateverYouDream.

MGA’s Dream Ella is a range of fantasy toys aimed at children aged 3 to 5 years, and it is the latest brand to join MGA Entertainment’s growing portfolio.

Bringing a sprinkle of magic to playtime, MGA’s Dream Ella is a hybrid of fantasy and reality – a career woman by day and a fairy by night. The dolls are designed to be young children’s ‘My First Fashion Doll’ and drive inspiration to #BeWhateverYouDream from an early age.

The design of the MGA’s Dream Ella range has been supported by extensive research to focus on role play development. The range includes MGA’s Dream Ella Colour Change Surprise Fairies, MGA’s Dream Ella I AM Fashion Doll, MGA’s Dream Ella Unicorn, MGA’s Dream Ella Car Cruiser and MGA’s Dream Ella Majestic Castle.

MGA’s Dream Ella Colour Change Surprise Fairies (RRP £9.99) continue to bring mystery to the unboxing experience. Owners of the doll have to dip their fairy into water and wipe away at the face to reveal the doll’s look. There are three dolls to collect within the range: DreamElla, Yasmin and Aria. Each doll also has her own eye colour, hair colour and skin tone.

Also available to collect is MGA’s Dream Ella I AM Fashion Doll (RRP £8.99). These are the daytime versions of MGA’s Dream Ella Colour Change Surprise Fairies and feature DreamElla, Yasmin and Aria in their themed outfits.

DreamElla works as a vet, Yasmin as a doctor and Aria as a baker, hoping to inspire children from a young age they can be whatever they dream to be.

MGA’s Dream Ella Unicorn (RRP £16.99) range includes three collectable unicorns – Cherry, Ocean and Lilac. Each unicorn comes with its own comb to brush its long, silky main and tail. There is a unicorn to match each fairy character, and each doll can fit on the unicorn.

Also joining the line-up is MGA’s Dream Ella Car Cruiser (RRP £16.99), a sparkly purple car in which the dolls can ride in style. The two-seater car has realistic upholstery details, side view mirrors and seats with seatbelts, and fits most 11.5″ fashion dolls.

Finally, MGA’s Dream Ella Majestic Castle (RRP £99.99) houses the magical fashion dolls. The ideal size for MGA’s Dream Ella Colour Change Surprise Fairies and MGA’s Dream Ella I AM Fashion Dolls, the castle completes the collection and provides endless storytelling opportunities.

MGA Entertainment will continue to support the launch of the new lines with an extensive PR and marketing campaign, including influencer and celebrity engagement, social media activity and TV.

There is also fun content available to watch on YouTube so children can follow the adventures of all the characters. Stockists include Smyths, Tesco, B&M and Amazon.

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About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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