ToyPro signs with Spacetoon TV and IMPS to produce Smurfs toys for MENA

Spacetoon, the family edutainment content provider, producer, and broadcaster, has recently partnered with IMPS to bring The Smurfs to MENA through Spacetoon TV channel, entertaining on-ground branded events and new toys.

Based on this partnership, the two parties are to work on re-introducing the show to young audiences in MENA by broadcasting the localised, Arabic dubbed version of The Smurfs in 3DCG animation style, in addition to recreating the “good old days” for those who grew up watching it in 2D years ago.

The deal also includes bringing new The Smurfs toys to MENA market, in collaboration with ToyPro, the leading toy distributor in the region. This new toy line by Jazwares, the new global master toy partner of The Smurfs, includes action figures for The Smurfs characters, in addition to toys for all family members to enjoy.

“We are very excited to bring The Smurfs toys to the region to deliver a full family-entertaining experience with our media partner Spacetoon TV,” says Fawaz Abidin, Managing Director of ToyPro. “The Smurfs figures – reflecting their distinctive personalities – the different playsets, vehicles and plush toys all will hit the shelves in the MENA market next year.”

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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