Mums Choice Awards winners revealed

UKMums.TV has announced the winners of the Mums Choice Awards 2021.

Now in its seventh year, the Mums Choice Awards programme is designed to give mums a clear insight into what products in the market are favoured by their peers. Organised and published by parental publication UKMums.TV, the awards are separated into five categories: Best Toy, New Baby Must-Haves, Children’s Entertainment, Style for Mum, and Best Food and Drink. The awards are tested and judged by real mums and their families.

Viv Tuw, organiser of the Mums Choice Awards, says: “This year’s Mums Choice Awards has been incredibly well supported, with entries from companies big and small! The standard has been exceptionally high, and we would like to thank all of our entrants, as well as our mums and their families who helped us test and review products this year. We value what mums and their families think, and it’s true, mums really do know best!”

The results of the Best Toy and Entertainment categories are as follows:

Best Baby Toy: 

Gold – Magic Dreamlight Light-Up White Unicorn by Flair GP

Best Toy 1 – 3 Years:

Gold – 2-in-1 Activity Tunnel by Little Tikes

Silver – CoComelon Colour Learning Sheep by Wow! Stuff

Bronze – Micro Ride-On Air Hopper by Micro Scooters

Shortlisted – Walk n’ Learn by Maison Battat Inc

Shortlisted – Peppa Pig Muddy Puddle Boots by Wow! Stuff

Best Toy for Girls 4 – 7 Years:

Gold – Disney Princess Wooden Enchanted Princess Castle Playset by Character Options

Joint Silver – Toniebox by tonies

Joint Silver – Honeysuckle Hillside Cottage by Maison Battat Inc.

Bronze – Local Café & Terrace by Maison Battat Inc.

Shortlisted – Leighton’s Travel Set by Maison Battat Inc.

Best Toy for Boys 4-7 Years:

Gold – SpyX Secret Agent Comms Kit by Trends UK

Silver – BRIO Battery Operated Steaming Train by Ravensburger

Bronze – Jumbo Crane Truck by Maison Battat Inc.

Shortlisted – Family Fun Large Zoo by Playmobil

Best Toy 8 – 11 Years:

Gold – HUE Animation Studio by HUE

Silver – OG Sweet Home by Maison Battat Inc

Best Creative Play Toy:

Joint Gold – Shimmer ‘n Sparkle Insta Glam On The Glo Make-UP Trolley by Character Options

Joint Gold – HUE Animation Studio by HUE

Silver – Mini Chef Kitchenette by Maison Battat Inc

Bronze – CoComelon Musical Clever Blocks by Wow! Stuff

Best Educational Toy:

Gold – Science Mad 5-in-1 Weather Station by Trends UK
Silver – MathLink Cubes Numberblocks 11-20 Activity Set by Learning Resources®
Joint Bronze – PAW Patrol Ryder’s Alphabet Tablet by Trends UK
Joint Bronze – Popular Science Climate Change Science Kit by Wow! Stuff
Shortlisted – 272 Classic 60 pieces by Geomagworld

Best Construction Toy:

Gold – K’Nex Amazin’ 8 Coaster by Basic Fun! UK

Silver – Laser Pegs by Flair GP

Bronze – 202 Magicubes Shapes Wheels by Geomagworld

Shortlisted – 113PC Deluxe Builder Case by Maison Battat Inc

Best Electronic Toy:

Gold – Gruffalo Talking Action Figure by Wow! Stuff

Silver – CodingCritters® MagiCoders Blazer the Dragon and Skye the Unicorn by Learning Resources®

Bronze – Jiggly Pets Tan Tan the Orangutan by Character Options

Shortlisted – WOW! PODS (Marvel, Disney, Harry Potter and more) by Wow! Stuff

Best Plush Toy:

Gold – Gruffalo Interactive Soft Toy by Wow! Stuff

Silver – Clappy the Animated Monkey by GUND

Bronze – BeamiesWorld Soft Toys by Happy Line Toys

Shortlisted – Care Bears 14″ Togetherness Bear Plush by Basic Fun! UK

Shortlisted – Kissy the Penguin by GUND

Best Outdoor Toy:

Gold – Dirt Diggers Excavator Sandbox by Little Tikes

Silver – Mini Micro Deluxe Magic Scooter by Micro Scooters Ltd.

Bronze – Junior Rainbow Wave by Eduk8 Worldwide Ltd.

Best Family Games:

Gold – Pop-A-Tops by PlayMonster

Silver – Kids Against Maturity by ToyMonster

Joint Bronze – 5 Second Rule Mini by PlayMonster

Joint Bronze – Silly Sounds by PlayMonster

Shortlisted – 5 Second Rule by playMonster

Best Multimedia Toy:

Gold – Harry Potter Junior Invisibility Cloak by Wow! Stuff


All results and further information about the winning products can be viewed here.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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