LEGO Group unveils Carousel of Creativity in Covent Garden

The LEGO Group has launched its LEGO Carousel of Creativity festive display, which celebrates kids’ limitless imaginations. 

Fans can visit the LEGO Carousel of Creativity in Covent Garden and experience “a world where anything is possible”. It features brick-built characters who challenge the norm, from a firefighting dragon to a princess racing driver, along with a section dedicated to displaying LEGO creations submitted from kids across the UK.

Designed to be viewed, not ridden, the carousel brings a LEGO twist to a traditional Christmas icon.

Those unable to make it to London can still take part in the creative fun online at and via the LEGO Life app.

Kids can submit their own festive build to the LEGO Life app for the chance to have it featured on the carousel and online at, and the LEGO Life app will also have weekly themed challenges to keep imaginations flowing over the festive season.

What’s more, fans can also explore a 3D virtual tour of the carousel at

The digital LEGO Carousel of Creativity runs from 2 December 2021 until 2 January 2022.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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