Orchard Toys announces European distribution agreement with Tomy

Leading educational games and jigsaws manufacturer Orchard Toys has confirmed a distribution agreement with Tomy to support its plans to expand the Orchard Toys brand within GAS, Belgium and France. Partnering with Tomy will ensure continued support of existing retail opportunities as well as the development of major businesses within the regions.

Orchard Toys through Tomy are looking to replicate the success the company has seen in the UK with a company that can offer regional distribution and local infrastructure

A range of Orchard Toys products have been localised to ensure they are appropriate for these regional markets and will be available in a four-language format (French, German, Dutch and Italian) specifically for France, Germany, Austria, Switzerland and Belgium. Each product will be thoroughly tested to meet with European Compliance standards.

Simon Newbery, Orchard Toys’ Managing Director, says: “We’re really excited about this opportunity and feel there is enormous potential with Tomy to take the Orchard Toys brand and grow it further in these important regions.”

Tomy will be featuring the Orchard Toys range at Deauville and Nuremberg over the coming months and will launch products into the markets by April 2022.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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