Christmas is All Dressed Up with Rubies

Rubies is launching a new content campaign, #AllDressedUp!, that highlights the transformative power of costume.

The All Dressed Up campaign will highlight and emphasise the endless appeal of a costume gift – how it can be used again and again, and how it allows the recipient, no matter how old, to expand their imagination. By giving a costume, the campaign attests, you are not just giving fancy-dress; you are gifting an endless world of characters, play and fun.

At the forefront of the campaign will be new and inspiring content created in a photoshoot by Rubies and industry specialists, with a cast of 10 adult models and 13 child models over a two-day period in a townhouse in central Bath. Two photographers, three hair and make-up artists and members of the content and marketing team from Rubies were able to capture the magic of Christmas and more, and the resulting shots – of both evergreen favourites and brand-new costumes for upcoming cinematic blockbusters – will be available to view across Rubies’ social channels and website in the countdown to Christmas.

The social media campaign will also involve multiple giveaways and competitions, some of which involve premium ranges up for grabs. A ’12 Days Of Costumes’ giveaway across social channels will be joined by polls, quizzes and more engaging content for fans of both Rubies and some of its most treasured licenses.

“All Dressed Up is not just for Christmas, we see it as our 365 campaign to support key seasons across the year,” says Fran Hales, Head of Content and Marketing, Rubies. “With Christmas, costumes or accessories are mainly associated with nativity plays and Santa fun runs. We aim to flip this belief on its head, as costumes are in fact the perfect gift for kids. Like the Christmas meal trimmings, a costume can be the perfect accompaniment to any festive movie binge. We want to promote costumes as the alternative gift along with the awareness to donate your old costumes, to be enjoyed all over again by someone new.”

Rubies costumes are available to order online from as well as from Amazon and other reputable e-retailers. You can follow Rubies on Instagram and Facebook to catch some of this exciting content at @rubiesuk.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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