Fat Brain Toys crowns winner of its 5th Kidventor Challenge

Fat Brain Toys has announced the winner of its Kidventor Challenge for 2021. The Kidventor Challenge invited children aged six to thirteen to submit toy or game ideas for the chance to have their concept manufactured and sold around the world.

Past winners have achieved commercial success and monetary benefit. 2017 winner Alexander Xiong’s Door Pong has sold over 100,000 units and has even been featured on The Tonight Show Starring Jimmy Fallon. 2018 winner Emma Turner’s Buggy Light has seen promising results and has already sold out for the 2021 holiday season. Plus, Fat Brain Toys is looking forward to the upcoming launch of the game Sew Fast invented by 2020 winner Tristan Donaldson, who was also recently named the TAGIE Young Innovator of the Year.

The winner of this year’s Kidventor Challenge is 7-year-old Anika, for her invention of Octo-buddy. Octo-buddy is a toy octopus that attaches to a highchair or stroller and holds bottles and toys with its eight tentacles, so parents don’t have to keep picking things up off the ground.

“Contests are nice, but what we try to reinforce with Kidventor is that good ideas can turn into amazing realities,” explains Mark Carson, the Co-Founder of Fat Brain Toys. “Seeing several ‘Kidventions’ turn into commercial success has been one of the true joys of my career.”

As the grand prize winner, Anika will receive a $2,500 scholarship, a license agreement that offers ongoing royalties, $500 in toys from Fat Brain Toys, as well as round-trip airfares and hotel accommodation for two to attend the 2022 American International Toy Fair in New York City where her invention will be showcased before thousands of buyers from around the world.

This year’s panel of judges included Co-Host of NPR’s Wow In The World Podcast Mindy Thomas, President of the Parents’ Choice Foundation Claire Green, and Fat Brain Toys Co-Founders Karen Carson and Mark Carson. Each has a unique and seasoned understanding of what makes a great toy and what will be most enjoyable and beneficial for kids.

Entries for the 2022 contest will be open in spring next year.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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