Philly & Friends to launch black fairy and ballerina dolls in time for Christmas

Multi-award winning inclusive children’s brand Philly & Friends has launched handmade black Fairy and Ballerina dolls in time for Christmas.

Philly & Friends, the 2021 BBBA Consumer & Luxury rising star of the year, has always launched products based on a need its founder, Vese Aghoghovbia-Aladewolu, has experienced personally. Last Christmas, her daughter requested a fairy from Santa. Vese searched the high streets and shops for a beautiful fairy doll she knew her daughter would like but couldn’t find any readily available black fairy dolls.

As one of Vese’s favourite mantras is “You have to be the change you want to see”, she decided to design and make a fairy doll for her, and a ballerina one too. The response was overwhelming and she was encouraged her to make them readily available for other parents searching for something similar – as there was clearly a gap in the market; over 70% of the dolls have sold out already in pre-order.

The Fairy doll comes with a soft pink dress, a capelet, sparkly bows and tights. The wings are detachable, which allows for pretend play.

The Ballerina doll comes with a subtly sparkly bodice, a gorgeous tutu skirt, a gold bow and cute ballet shoes. Her hair, packed up in a single loose pony, allows for play, braiding and styling.

Beautifully handmade with the finest cotton linen and standing 39cm tall, the dolls officially launch on 7 December in time for Christmas. Also available at the Philly & Friends website, alongside dolls, posters, T-shirts and more, is Vese’s debut book, Who Do I See in the Mirror?, which has been feted in the press as one of the best books currently available on diversity and equality. It was also selected and read by the Duchess of York, Sarah Ferguson, on her storytime channel.

Philly & Friends aims “to add a drop of colour in the sea of children’s products”, believing all children need to see themselves and others represented in the books they read, toys they play with and media they consume. To see more, visit https://www.phillyandfriends.com

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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