Sign up for 2022 Spring Fair Curated Meetings

Following its successful beta trial at Autumn Fair in September 2021, Curated Meetings is scaling up for its official launch at Spring Fair on the 7–8 February 2022 at NEC Birmingham, offering more space, more meetings, and more sectors.

Curated Meetings are short, pre-scheduled 1:1 meetings between vetted buyers and relevant brands based on mutual interest to drive new business opportunities together. Designed to offer a platform for bespoke, highly pertinent and time efficient business meetings between buyers and brands, Curated Meetings delivered over 300, 15-minute face-to-face meetings at Autumn Fair, generating thousands of pounds of business and a great return on time for participants.

Averaging £330k in buying power, leading retailers confirmed for Spring Fair include John Lewis, Bloom & Wild, Geek Retreat, Denby Retail, Houstons, Frankly, Forest Holidays, Nest, Hampshire Cultural Trust, Fy!, Hw2, Midcounties Coop Food, Nature’s Kids, Everything Outdoor, Lovey Dovey, Burton Blake, Clinton Cards, Applegreens, La Di Da – Interiors, The Rusty Fox, Museum Selection, Yorkshire Willow, Jackson’s Boutique Graden Centre, Bagstage, and White Chimnies Venue.

Buyers will supercharge their sourcing experience by pre-scheduling the new brands they want to meet with products they love, see the products up close and talk directly to business decision makers able to forge great deals. The meetings will take place in the private Curated Meetings lounge for uninterrupted conversations and complimentary food and drink.

Monica Todd, Product Manager, Curated Meetings says; “Mutual matching sets Curated Meetings apart – it’s not networking, it’s not speed-dating; meetings only happen when buyers and brands mutually express interest to explore new business together. Our bespoke platform is made for turning product interest into meaningful face-to-face new business conversations. The buyers are high quality, decision makers vetted for purchase responsibility and budget spend – averaging £330k in buying power – across a range of retail types including online, multi-store independents & large retail chains. The brands offer a wide range of product types, aesthetics, and materials. We know from Autumn Fair how well it works and what the tangible benefits are to both buyers and brands. Extensive research from the Autumn Fair trial proved that new business can be done in 15 minutes and, conveniently located in the Midlands’ NEC Birmingham, buyers, and brands from up and down the UK and internationally can now easily access three hours of highly curated meetings over two days at Spring Fair. Curated Meetings is an exciting and innovative way of doing new business which very much complements the rest of the Spring Fair.”

In a bid to open up new avenues of business and offer flexible buying opportunities, brands are not required to exhibit at Spring Fair in order to take part. They can arrange a minimum of 10 focused 15-minute conversations with active buyers, pre-screened for meaningful budget, purchase responsibility and interest in their products to give every chance of placing orders on the spot. 72% of brands taking part in Curated Meetings at Autumn Fair had orders placed on the spot or within three weeks, and the trial showed huge benefits for growing brands with scalable production capabilities as well as established brands looking for expansion opportunities. 100% of buyers surveyed expressed satisfaction with Curated Meetings at Autumn Fair.

Sign up for Curated Meetings before 7 December to facilitate the mutual matching process and secure your short, pre-scheduled 1:1 meetings with new buyers at Spring Fair.

For more details register to attend one of the two the Curated Meetings Webinars this week (details below) or arrange a Calendly call with a member of the team –

Supercharge your Sourcing Experience Retailers & Buyers Webinar – Thursday, 25th November, 11am GMT. Register here.

This session will cover:

  • How to supercharge your sourcing experience with Curated Meetings
  • Brand and Buyer Stories
  • The VIP Curated Meetings lounge
  • Exclusive offers to Retailers & Buyers for taking part

Accelerate New Business with Curated Meetings for Brands Webinar – Thursday, 25th November, 2pm GMT. Register here.

  • How to accelerate new business with Curated Meetings
  • Buyer and Brand stories
  • VIP Curated Meetings lounge
  • How to get involved

 For further information please visit



About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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