WildBrain appoints JAKKS Pacific as master global toy partner for Chip & Potato

WildBrain has appointed JAKKS Pacific, the leading toy and consumer products manufacturer, as master global toy partner for its hit animated preschool brand, Chip & Potato. Additionally, Netflix has picked up Season 3 of Chip & Potato (20 x 11’) plus three seasonal specials (3 x 22’). An original series produced by WildBrain and Darrall Macqueen, Chip & Potato (S1 and S2: 20 x 22’) first launched on Netflix in 2019 and is also available on Netflix Junior’s YouTube channel.

The Master Toy partnership with JAKKS Pacific will launch the brand from the screen to the toy shelf, as JAKKS Pacific develops a range across multiple toy categories, including plush, figures, playsets, and role play for North America, the UK and Australia. Launch for the range is scheduled from autumn 2022. The deal with JAKKS Pacific was brokered by WildBrain’s consumer products licensing agency, WildBrain CPLG.

Michael Riley, Chief Brands Officer at WildBrain, said: “Chip & Potato is a terrific example of WildBrain’s brand capabilities extending from development and production, through global distribution, to consumer products licensing. Chip & Potato has captured the hearts of kids and families around the world, and it’s been a delight to work with Netflix and Darrall Macqueen to deliver this original property to a huge global audience. We look forward now to extending that enjoyment off screen for kids with new toys from JAKKS Pacific.”

Virginia Reneau, SVP of Global Licensing at JAKKS Pacific, Inc, added: “Preschool products and toys is a priority category at JAKKS and Chip & Potato is the perfect fit for our growing line. We look forward to working with WildBrain to bring Chip, Potato and the rest of their friends to the toy aisle.”

Produced at WildBrain’s Vancouver animation studio, Chip & Potato follows Chip, a five-year-old pug whose life is about to change. She’s going it alone at kindergarten, play dates and sleepovers, and facing big life challenges without grown-ups. There to help and comfort Chip whenever she needs it is her best friend Potato: a little “toy” who she snuggles in her pocket. However, Potato is actually a real, living mouse who must be kept a secret.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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